The battle for vertical video is heating up following the launch of YouTube Shorts (Beta) in the U.S
Vertical videos used to be considered a phase that would pass, a gimmick or a niche for those too lazy to flip their phones landscape. But with TikTok boasting over 600 million monthly active users worldwide, even the video juggernaut that is YouTube said “Whoa”. With the competition heating up, Kamua is the perfect tool to help you grow on YouTube Shorts.
But first…
What are Shorts?
Shorts are YouTube ‘s answer to TikTok. It’s short-form video content for anyone who wants to create short, catchy videos using nothing but their mobile phones. After TikTok was banned in India (as of June 2020), YouTube seized this opportunity to trial their Shorts app there and are now seeing the number of Indian channels using the tool tripling since the beginning of December alone. “Whoa” 😲
Fundamentals of a YouTube Short:
Although the stand-alone app is not yet available outside the U.S. you can still make Shorts by creating your content outside the platform and uploading them the traditional way, as long as they meet the following criteria:
- Must be vertical
- 60 seconds or less
- Include #shorts somewhere in the description or title to increases virality & to be found by YouTube’s algorithm
- Engaging (okay that’s just a recommendation 😁)
Why should you care?
You should care about YouTube Shorts if:
- You want to stay ahead of the competition
- You don’t want to be left behind on the next big platform
- You care about future-proofing your content
- You want to capture a new untapped audience
- You create content
- You want to grow your following
- You find this a no brainer considering it’s going to be huge regardless of whether you think YouTube doesn’t need to become another TikTok clone😁
How to Create a YouTube Short
Kamua was built to help you future proof your content. How? Well, we’re here to help you repurpose your videos. Experiment with ideas by creating YouTube Shorts from your existing YouTube library. Our tools are there to guide you through the vertical content creating universe. Turn your landscape videos into dynamic vertical videos within minutes. 👇😎
Wait! There’s more…
You can now preview what your video will look like on YouTube Shorts using Kamua’s Social Media Skins. This game-changing feature is great for making sure things like Captions and Overlays don’t interfere with the YouTube Shorts user interface. 👇🤯
Hey, why not try it out for yourself—just sign up for free on our home page. Get ready to have your mind blown by how much time this powerful tool will save you.
Did you find this post helpful? Check out article on how to Turn your Youtube videos into TikTok videos. Please consider subscribing to our YouTube channel for more helpful tips and tricks on how you can get the most out of YouTube Shorts.